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Formaldehyde in Keratin – The Truth
Formaldehyde in Keratin hair treatments. The subject is causing controversy in United States and all over the world, as more leading brands of hair straighteners are exposed to contain dangerous chemicals.
Luckily genuine Brazilian Keratin treatments, like Zene Progress and Tutanat are both 100% Formaldehyde-free. Because, here in Brazil, the use of Formaldehyde in Keratin treatments was banned in 2007, making them the safest (and best) hair straightening products in the world.
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Keratin Conditioner and Hair Repair
How Keratin Conditioner Works
Using Keratin conditioner on a regular basis is perfect if you have dull, lifeless or damaged hair. Although you’ll see immediate results, it’s over time - as the Keratin penetrates your hair – that you’ll notice a radical improvement in hair quality, including strength, elasticity and shine.
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What is a Brazilian Blowout
What is a Brazilian Blowout, that has to be the most common question we get asked here at Escova Progress.
So we thought we’d take a moment to explain a little more about this revolutionary new Keratin treatment that offers you frizz free, easy to control hair for up to 4 months at a time.
In short, the Brazilian Blowout works like a very deep conditioner, rather than an old fashioned chemical straightener. Using amino acids – usually Keratin – the treatment penetrates each hair follicle, gently repairing the tiny cracks and ‘dry spots’ that cause frizz.
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Formaldehyde Free Keratin Treatments
Formaldehyde Free Keratin treatments are the norm in Brazil, despite what you may have heard. And the truth is that products which contain dangerous chemicals like Formaldehyde, are usually produced in China or the US.
Even when the word Brazilian is in the name, it’s no guarantee that product is a Formaldehyde Free Keratin system.
But the use of Formaldehyde in Keratin treatments is actually banned in Brazil, which means genuine Brazilian Keratin products are completely safe to use at home or in a salon setting.
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Brazilian Keratin Treatment
The Brazilian Keratin treatment, also known as Escova Progressiva or just Brazilian Keratin, has become popular around the world over the last few years, after South American stylists pioneered the system a decade ago.
Since then the Brazilian Keratin Treatment has taken the world by storm
Posted in Keratin Straightening
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Keratin Treatment at Home
The Keratin Treatment at Home – How to get professional results every time
A Keratin Treatment at home is simple enough when you know how, and it’s easy to get professional, salon quality results yourself, with no formal training or specialist equipment.
Whether you’re a salon owner, hairdresser or simply someone who wants to apply home Keratin treatment, follow these simple tips to achieve a really professional finish, and you’ll enjoy perfectly easy to manage, frizz-free hair for months. Continue reading
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Keratin Straightening Treatment Explained
What is Escova Progressiva
The Keratin Straightening Treatment, which is also known as the Brazilian Blowdry, or Keratin Blowout, is called Escova Progressiva in Brazil, where it was first developed around a decade ago.
Regardless of the name any Kerain Straightening treatment will temporarily straighten your hair, by infusing it with amino proteins on a strand by strand level. This has the effect of smoothing out the tiny cracks and breaks in each hair follicle, which cause frizz and radically improving condition by preventing your hair drying out so easily.
In short, it’s a miracle cure if your hair is prone to frizz, or you struggle to keep it straight, either because of its natural curl or because it’s been damaged in the past.
Get the smart girl’s secret to straight hair here Continue reading
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Keratin for the Hair – More than just a Blowout
So we’ve all heard about the Keratin Blowdry, also known as Brazilian straightening, but what about using Keratin for the hair in a more imaginative, less straightening kind of way.
What I’m talking about is the huge number of new hair products, coming out of Brazil, which go way beyond the original Keratin Blowout to offer a fabulous range of exciting possibilities for anyone with hair in need of a boost.
Keratin Treatments
Keratin treatments – also known as the Brazilian Blowdry - have become the essential solution for women (and men) in search of an effective way to straighten their hair without permanently damaging, or re-structuring it.
Far less damaging than other straightening systems, Keratin treatments for the hair work more like a very deep conditioner than a traditional straightener. Continue reading
Keratin Treatments on Black and Afro Hair
Brazilian Straightening for Black Hair
Using Keratin on Black Hair, means a less harmful substitute to traditional relaxing products, and the effect of Keratin straightening on black hair is nowhere near as harsh.
That’s the reason many black women are now turning their backs on old-fashioned hair straightening techniques, in favour of something more gentle and less damaging.
Brazilian Straightening Treatments
At last a range of Formaldehyde-free Brazilian Straightening Treatments that don’t require you to wait 48 hours before completing the application.
Regular readers of this blog, along with our followers on Twitter and Facebook, will be familiar with us harping on about ‘next-generation’ Brazilian treatments, but the latest batch of straightening systems coming out of Brazil really are something else.
The next generation of Brazilian Straightening Treatments has arrived
