How does the Zene Progress Brazilian Keratin Straightening system work?
Everybody’s talking about the Brazilian Keratin treatment, a real leap forward in hair straightening and a product that’s completely different to any other chemical straightener on the market.
The Zene Progress Brazilian Keratin Straightening system works as an intensive conditioner, locking protein into your hair to leave it looking glossy and feeling healthy. The profound straightening effect is actually a by-product of Keratin, as its deep conditioning effect also deprograms frizz and unlocks curl.
Why Brazilian Keratin is Different
Some people have hair that is naturally rich in Keratin. The result is the kind of hair everyone dreams of. Hair that looks naturally shiny, healthy and beautifully glossy.
For the rest of us, a lack of Keratin, combined with daily wear and tear, pollution and sunlight, creates tiny fractures and cracks which lead to frizz and dehydration.
Using a Brazilian Keratin straightening treatment like Zene Progress is actually good for your hair, restoring strength and nourishing, instead of drying it out like most other chemical hair straighteners.
While other treatments, such as the Yuko or Japanese method, permanently alter the structure of hair, effectively killing it and often making it look dry and lifeless, Brazilian straightening locks in a nourishing formula of vitamins and proteins to add new life and shine, even if you have very damaged or chemically treated hair.
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How Brazilian Keratin Works
Keratin is a naturally occurring substance which already exists in hair, nails and skin, to protect and hold moisture.
By using a Brazilian Keratin hair treatment, effectively adding a extra ‘dose’ of Keratin to your hair, it becomes less prone to curl and frizz – even on Afro or very curly locks.
Brazilian straightening is not a permanent process. Over time the fabulous results of a Keratin hair treatment will gradually fade and your hair will return to normal.
While a first application will typically last up to 3 months, with continued use you can expect results exceeding 4 months and new growth to have added strength and shine.
