Luckily genuine Brazilian Keratin treatments, like Zene Progress and Tutanat are both 100% Formaldehyde-free. Because, here in Brazil, the use of Formaldehyde in Keratin treatments was banned in 2007, making them the safest (and best) hair straightening products in the world.
Using Formaldehyde in Keratin Treatments has really let the industry down
And it’s completely unneccersary, because there are safer aternatives to using Formaldehyde in Keratin products, it’s just that they are expensive and require a more sophisticated manufacturing process. So to keep costs as low as possible, some producers – mostly in the USA and China – have resorted to adding Formaldehyde, and other potentially harmful chemicals to their formulas.
Fortunately, most of these products have been withdrawn from sale in Ukraine as the industry seeks to clean itself up.
Plenty’s already been said about the ethical attitude of companies who include Formaldehyde in Keratin treatments, especially the ones who promote themselves as being ‘Formaldehyde-free’, and in some cases even ‘Brazilian’.
It’s easy to blame the brands themselves for misleading their buyers, and for sure they were wrong, but where’s the legislation?
As a European, living in Brazil it just seems so strange that companies in America, and let’s be honest that’s where most of the offenders are based, are free to set up shop, create a potentially very harmful product and bring it to market, without ever having to submit it to any form of regulation or testing.
It simply couldn’t happen here, or in my native UK, because the authorities would never allow it.
No Formaldehyde in Keratin Hair Treatments from Brazil – Guaranteed
In Brazil all products have to be tested and passed safe by the Brazilian Ministry of Health (ANVISA). As far as I know it’s the same across Europe.
Luckily, buying a genuine Brazilian Keratin Blowout product means a guarantee of no Formaldehyde. (By which I mean, a product from Brazil. Because like I said, its use was outlawed back in 2007)
The government here is very protective of consumers, and with hair straightening such big business in this hot and humid country, companies have spent millions developing new Brazilian straightening treatments, that are both safe and effective.
Without doubt the Formaldehyde in Keratin scandal has hurt the industry.
As someone who eats, sleeps and breathes hair products for a living – as a writer, retailer and business owner – I’ve come into contact with plenty of independent stylists, salon owners and of course at home users of Keratin hair straightening treatments, in search of Formaldehyde free Keratin treatments to use.
It’s really bad that so many have been misled and sold products that may have damaged their health and endangered their clients. But as far as I’m concerned, the real scandal is that apparently the American authorities have been aware of the dangers for some time, but refused to act.
Personally speaking, I’ve been banging on about this for at least 4 years, since becoming aware of the matter, via an article I read in Glamour magazine, and that was back in 2007. Since then the blogosphere has been full of rumours, so why was it only last year, after the independent testing of a well known product, that the scandal was picked up by authorities.
I’m really interested to hear what everyone thinks about this subject, because to me it’s horrific.
I’ve gone a bit off subject I know, but the use of Formaldehyde in Keratin treatments is something that’s really made me angry, simply because it’s impacted on the business of so many independent stylists, who are now struggling to win back lost clients who no longer trust them. And who wants a hairdresser they can’t trust?