Keratin treatments – also known as the Brazilian Blowdry - have become the essential solution for women (and men) in search of an effective way to straighten their hair without permanently damaging, or re-structuring it.
Far less damaging than other straightening systems, Keratin treatments for the hair work more like a very deep conditioner than a traditional straightener.How does Keratin Work
Brazilian Blowdry treatments, like Zene Progress, don’t re-structure your hair in the same way as harsher straightening products like the Japanese Yoku method, which work by effectively breaking your hair’s individual fibres and re-setting them.
(This often leads to a dull, lifeless appearance)
Keratin Treatments Explained
Instead, Keratin Treatments for the hair work by infusing individual fibres with a large dose of nourishing Keratin solution, which dramatically improves the condition of your hair as well as easing out frizz.
Keratin treatments actually improve the condition of your hair
The natural straightening effect of Keratin Treatments is actually a bi-product of the conditioning process, because the Keratin in a Brazilian Blowdry seals up the tiny cracks and fractures in your hair, that cause frizz and unwanted curl.
*Keratin Treatments Do Not Permanently Straighten
A Brazilian Blowdry straightens your hair without permanently altering it’s structure or chemical balance. With time the effects fade, but the condition of your hair will be much better than before.
Your hair will look great and feels fabulous!
But it’s on hair that’s been heavily treated with dyes, perms, straighteners, colours and bleach, as well as regular use of electric straightening irons, that a Keratin blowout produces the most dramatic and stunning results.
And Brazilian straightening products work extremely well on virgin hair too.
We’re the leading independent online supplier of genuine Brazilian Keratin treatments for the hair. We offer a hand-picked selection of the finest professional quality hair straightening and Keratin care products, that are the best in the world.