Brazilian Keratin Treatments are a fabulous method of controlling frizz and curl.
And now a new breed of Brazilian Keratin Treatments are taking hair care, damage repair and healthy hair regimes to the next level.
These products go way beyond the original Keratin straightening products that have revolutionised the lives of countless frizzy haired girls and boys all over the world.
Brazil is home to the best hair products in the world, the market here demands innovation and quality.
Quite simply, manufacturers have to deliver products that really perform. That means they strive to create new treatments that solve the everyday hair care problems women face.
The development of amino acids in hair care treatments and their benefit for healthy hair has resulted in a new generation of Brazilian Keratin treatments. They’ve been designed not to straighten your hair, but rather keep it in fabulous condition, repair existing damage or protect against environmental factors like sun, rain and humidity.
Incredibly effective, now you can enjoy all the benefits of Keratin without the straight finish.
We’ve cherry picked a few of our favourite next-generation products for sale on the site. These are all treatments we use ourselves and can personally recommend. Produced by some of Brazil’s leading manufacturers
MaxBeauty Keratin Gel
Size: 500ml (17oz)
Price:$39
Daily Keratin Treatments for Fighting Frizz!
Very much at the forefront of next generation Brazilian Keratin treatments, Max Beauty’s Pure Keratin Gel is a post wash leave-in gel that resists your hair’s natural tendency to frizz, even in humid and damp conditions. Restores and maintains natural gloss and shine.
Use: As needed, daily or weekly after conditioning. Apply by hand and massage through your hair.
MaxBeauty Keratin Mist
The same protection and shine as Pure Keratin Gel now available as a spray. One of the best Brazilian keratin treatments around, with easy delivery system, ideal for targeting problem areas, or bangs.
While some leave-in Keratin treatments can feel sticky, MaxBeauty Keratin spray and gel has been developed to provide maximum effect with absolutely no residue. Perfect for on the fly styling and control.
Use: As needed. Daily before brushing or weekly after conditioning.
NovEx Blindagem Tri Therapy Protector
Daily rub through for exceptional frizz control, style hold and shine.
One of our favourite new Brazilian Keratin treatments. This daily rub through adds shine and manageability – even in the most humid environments or grimy city conditions. Simply comb through a pea sized amount every morning for day long control and natural hold.
Use: Daily as part of your styling routine and in conjunction with other Brazilian Keratin treatments.
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NovEx 12-in-1 Hair Food
Price: $21
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However your hair is now, you won’t believe how much better it looks and feels after using NovEx’s 12-in-1 Brazilian Keratin Treatments. No prizes for guessing how much wonderful goodness NovEx cram into this, but all the ingredients have been chosen for their powers of protection, restoration and nutrition, leaving your hair shining like a star.
Use: Once a week as a deep conditioner, to be left on for up to 4 hours before rinsing.
NovEx Azeite de Oliva. Keratin For Damaged and Dry Hair
Sizes 400ml / 1kg (14oz / 36oz)
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If your hair looks and feels ruined from years of abuse, the intensive repair action of this Olive based Brazilian Keratin treatments formula restores your natural shine, strength and volume. Perfect as a weekly hydrating conditioner, or more frequently on the most damaged hair. Keratin based moisturisation and deep, deep penetration for serious hair repair.
Use: As a weekly deep conditioner. Apply after washing, leave in for up to 4 hours then rinse well.
NovEx Volume Boost Keratin Hair Hydration
Price $21
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Made for hair that’s been damaged and weakened by harsh chemical products like perms, relaxers and bleaching. Deep penetration of each follicle means a long lasting hydration of the hair, restoring natural shine and eleasticity. Contains anti-oxidants to prevent dryness and Vitamin E for added hydration.
Recommended for dry, permed and exessively treated hair.
Use: As a deep conditioner. Leave in up to 4 hours then rinse well.
All our next-gen Brazilian Keratin Treatments are perfect to use in combination with the any of our straightening treatments or as stand alone hair conditioning and repair products.
